Important note!
Many of you were so kind to let us know that you wanted to be present, but that the week before Christmas isn’t such an ideal week.
Due to this fact, we decided, together with Neil and the other speakers, to set up a new and more suitable date for your agendas.
This new date is set to Friday March 30. Same location, same program. And of course with Neil Patel.

The first international conference dedicated to acquiring customers that are going to stick around

From inspiration to action, Growth Marketing Forum redefines digital marketing. With a new European legislation and extended techniques coming up, marketing is ready to be re-defined.

Be the first to get the insights that will make your marketing efforts pay off in 2018. Discover the best cases, hands-on workshops and the vision of marketing expert Neil Patel.

Don’t miss #GMF18 – because your competitors won’t.

What’s now:

Actionable insights that you can implement to transform your business now.

What’s next:

Technologies and tactics that will change the rules of engagement in the future.

Workshops:

Packed full of insightful perspectives from well curated speakers. Find out what’s in it for your team!

Networking:

We help you make the right connections. Nobody will go home empty-handed.

NATIONAL & INTERNATIONAL KEYNOTES

HANDS-ON WORKSHOPS

(DIGITAL) MARKETING PROFESSIONALS

Confirmed #GMF18 speakers

Meet the first speakers

Neil Patel

Co-Founder @ Crazy Egg & KISSmetrics / Growth Marketing Expert

Alina Iordache

Corporate Speaker @ SEMrush

OMAR MOHOUT

Entrepreneurship Fellow @ Sirris

BERT DEPIERE

Director Digital Innovation @ GROHE

CLO WILLAERTS

Managing Director @ Dentsu Aegis Consulting Belgium

TOM DEVOS

Founder & CEO @ Intago

Thomas Paris

Partner @ MAD Kings / Co-Author Growth Marketing Canvas

JOHN M. WALSH

Managing Partner @ Data Trust Associates

GEERLINDE PEVENAGE

Content Marketing Director @ &KOO

KOEN VAN IMPE

President @ BAM / Belgian Association of Marketing

#GMF18 Schedule

9:00
Mechelen-Centraal @ Lamot

Event registration

9:30
Koen Van Impe, President @ Belgian Association of Marketing / BAM
Auditorium

Meaningful brands

9:50
Alina Iordache, Corporate Speaker @ SEMrush
Auditorium

Emotions that influence buyers decisions

What motivates the purchase of one brand, or one commodity, over another? Numerous studies have proven that it comes down to emotions. For virtually all purchases, people buy based on feelings then justify with facts. Logic makes people think, but emotions make people act.

Discover how emotional marketing deserves a place in your marketing structure.


These are some of the crucial secrets you will walk away with. The reasons why emotional marketing is in full growth

Identify content by type and emotional triggers

Create an environment for producing positive emotions

How to win emotionally your customers online


10:20
John M. Walsh, Managing Partner @ Data Trust Associates
Auditorium

The impact of GDPR on Growth Marketing

Every marketer knows that May 25th is the day for the General Data Protection Regulation or GDPR. Does is have a huge impact on your marketing strategy? On your growth marketing efforts? And what is still possible after May 25th.


10:50
Mechelen-Centraal

Break

11:15
Bert Depiere, Director Digital Innovation @ GROHE
Auditorium

How did GROHE manage to GROW fast. The first steps.

GROHE is a well known brand and probably present in most of the households. But how does a brand like GROHE manage to keep up and what efforts do they take to speed up their marketing strategy.


11:45
Tom Devos, Founder & CEO @ Intago
Auditorium

From €3K to € 30K per day, scaling digital customer experiences

Tom will take you through all the aspects in the digital customer experience flow it managed for one of its B2B clients: Pelican Rouge.


You will discover how they turned the daily revenue times 10, by using new customer experience techniques and digital platforms. You will also discover the power of personas, customer journeys and customer analytics and how it served the internal teams to redefine the different processes.


 


12:15
Omar Mohout, Entrepreneurship Fellow @ Sirris
Auditorium

The art of scaling

Growth has always been tricky and it will always be. Especially when it comes to meeting customer expectations. It all comes down to identifying that specific marketing momentum and using it as the artist you need to be as a marketer.


12:45 PM
Mechelen-Centraal

Lunch

13:45
Your first choice...
Lamot break-out rooms

Workshops


  • Growth Hacking: by Thomas Paris, Partner @ MAD Kings / Co-Author Growth Marketing Canvas

  • Content Marketing: by Geerlinde Pevenage, Content Marketing Director @ &KOO

  • Marketing Automation: trainer to be confirmed soon

  • Thought Leadership: by Clo Willaerts, Managing Director @ Dentsu Aegis Consulting Belgium

  • Neuromarketing: trainer to be confirmed soon


15:00
Mechelen-Centraal

Coffee break

15:20
Your second choice...
Lamot break-out rooms

Workshops


  • Growth Hacking: by Thomas Paris, Partner @ MAD Kings / Co-Author Growth Marketing Canvas

  • Content Marketing: by Geerlinde Pevenage, Content Marketing Director @ &KOO

  • Marketing Automation: trainer to be confirmed soon

  • Thought Leadership: by Clo Willaerts, Managing Director @ Dentsu Aegis Consulting Belgium

  • Neuromarketing: trainer to be confirmed soon


16:35
Mechelen-Centraal

Coffee break

17:00
Neil Patel, Co-Founder @ Crazy Egg & KISSmetrics / Growth Marketing Expert
Auditorium

Closing keynote: 7 new growth hacks to skyrocket your business in 2018

18:00
Mechelen-Centraal

Network drink

Growth Marketing Forum 2018 Tickets

Hurry up and get the Super Early Bird tickets while they are available till the end of this year.

You can opt for an online payment or a payment by invoice. In either way, you will receive an invoice for your financial department or administration.

If you have a promotional code, you need to fill it in first after clicking ‘enter promotional code’, then choose the number of tickets and follow the instructions.

Having troubles viewing the registration panel below? You can go directly to the registration page on growthmarketingforum18.eventbrite.com

WHO'S COMING TO #GMF18?

And what does Growth Marketing mean to them?

Customers you don’t attract to buy alone but to stay commited to your brand which means growth.
Steffi CeunenOnline Marketeer @ Demeyere
It’s linked to Marketing strategy or tactics that work on 2 aspects. First of all retaining existing customers and develop them to have a solid base. Secondly about matching your strategy and tactics to new business development.
Jesse ClaessensMarketing & Communication Manager @ Q8Oils
Make everything testable, trackable, scalable, self-learning & self-sustainable through a “fail fast” mentality.
Tom SegersHead of Digital EMEA @ Bridgestone
It’s about acquiring and retaining the right customers and build a long term engaging relationship with them.
Dorien AertsCMO @ Microsoft
Marketing focused on optimal results, meaning that you are able to grow your business (and certainly your P&L) by doing smarter marketing activities. So, it is larger than only acquisition of revenue growth, it is bottom line growth.
Sven De ClercqE-Commerce Manager @ B-Europe.com (SNCB Europe)
Make the most out of the customer’s life cycle as soon as it enters the funnel. Know him and study him throughout his journey from the moment he is identified, then when he becomes a prospect, then a customer and finally retain him. All these steps with the best tool(s) to analyze the collected data.
Gaetano AlemanniDigital Marketing Manager @ Le Soir

Grab your chance

Supercharge your business by learning from thought-leaders and practitioners in the field of management and (digital) marketing.

Nobody will go home empty-handed.

In good company

 #GMF18 is possible thanks to

Location

  • 8-10 Van Beethovenstraat Mechelen, Belgium
  • Lamot
  • 9:00 - 18:00

Want to become a partner, a speaker or an ambassador?

The Growth Marketing Forum is an organization of KOOACH, the Training-as-a-Service company. You know us from other events or trainings we (co-)created: GDPR Conference, Strategic Marketing Day, The Sales Summit, eTrade Summit, Fusion Marketing Experience,…

Want to become a partner, a speaker or an ambassador, don’t hesitate to contact us:

KOOACH nv
Ferdinand Lousbergskaai 106 B20, 9000 Gent, Belgium
BE 0674 822 367

Rien van den Bosch – rien@kooach.be – +32 477 200 839
Ilse Bollen – ilse@kooach.be – +32 499 481 472